My Role
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Content Manager
2022 – 2023

As a Content Manager for Marginalen Bank, I was responsible for developing engaging and informative content targeted at both existing and potential customers and partners. Among other things, I produced display ads for Schibsted’s and Bonnier’s networks, Meta’s platforms, as well as for the Åre Sessions festival. The campaign seen below reached over 20 million views, significantly boosting brand recognition – one of the key focus areas following the bank’s rebranding in spring 2022.

To further enhance recognition, I also worked with web publishing, SEO, and newsletters. The regular, high-quality newsletters contributed to a significant increase in returning users of the bank’s app between fall 2022 and spring 2023.
Additionally, I made content for TikTok and Instagram, a unique post-campaign, and the design of business cards.